Welcome

The event creates a relaxed environment for you to network with your marketing peers whilst also increasing your knowledge of digital marketing, IBM Marketing Cloud and IBM Marketing Solutions.

 

Why Attend?

We have lined up our marketing experts, thought leaders and practitioners to share their insight on best practices, use cases and product roadmaps.

Take advantage of this wonderful opportunity to hear from industry experts at £149 per ticket. We also believe our customers get the most out of the event when they get to experience it with their colleagues, therefore we are also offering Buy 2 Get 1 Free.

Further updates will be provided as we get closer to the date - check back regularly to see what's new.

Online registration is now closed - to register or if you have any questions, please email us: amplifyf@uk.ibm.com.

Are you a Business Partner?
Take a look at our Business Partner Summit here.

IBM Watson

Latest News: Watson Marketing

At this year's Amplify for Marketing 2016 we are excited to announce Watson Marketing! Join us at the main stage to hear from Harriet Green, and learn more about how the Watson functionalities are being brought to life for you, as the marketer, to be integrated with our marketing platform.

CUSTOMER TESTIMONIAL:

"Amplify 2015 was a fantastic opportunity to catch up on the latest industry trends and to understand how IBM is developing marketing solutions for the future. It's motivating and inspiring to mix with other marketing professionals and I'm still working through ideas from last year to this very day."

- Ben Lowden, Loyalty Manager, PistonHeads (Haymarket)

CUSTOMER TESTIMONIAL:

"I’ve attended Amplify twice now, and I must admit as an organisation we are quite selective with what events we attend. Learning about other businesses like mine has been the greatest part of the conference. It is reassuring to know I am not on my own with my email strategy and networking with other marketers as well as having the IBM technical expertise available for questions has always been of massive value for me!"

- Paola Di Pietro, International Digital Marketing Manager, Hotcourses Abroad

 

Keynote Speakers


Dara Ó Briain
Comedian and Presenter

Technology is changing the way people and audiences behave. With his own very unique perspective, Dara will share his view on science, selfies and our obsession with technology.

Harriet Green
OBE, General Manager & VP, IBM Watson IoT, Commerce and Education

Rusty Warner
Forrester Research Principal Analyst

Jay Henderson
Director, IBM Marketing Cloud

Jeremy Waite
Strategic Marketing Evangelist

Dara Ó Briain
Comedian and Presenter

Dara O Briain has earned a reputation as one of the finest comedians of the times. He is an assured and silver-tongued performer, maestro of Mock the Week and, in the eyes of The Sun, the best guest presenter on Have I Got News For You.

In cabaret, Dara draws audiences into his confidence and never lets the laughter fade. His relaxed but quick-fire delivery draws on surreal aspects of everyday life, commonplace situations and the headlines of the day.

Dara has sold out shows all over the world, from Melbourne to Shanghai. In his first appearance at the Just for Laughs festival in Montreal, he made such an impact that space had to be made for him in the gala bill hosted by Joan Rivers.

The host of The Apprentice: You're Fired! and a regular on QI, Dara has also starred with Rory McGrath and Griff Rhys Jones in a tribute to Jerome K Jerome's Three Men in a Boat, and various 'Three Men' sequels. Dara has also exposed his love of all things science co-hosting Stargazing with Prof. Brian Cox and hosting Science Club and Six Degrees of Separation.

Dara is also both producer and host of the popular Irish satirical show, The Panel. Latterly he has turned his hand to writing, with a sports column in the Guardian newspaper, and his first book, Tickling The English.

Harriet Green
OBE, General Manager & VP, IBM Watson IoT, Commerce and Education

Harriet is currently General Manager of Watson Internet of Things, Commerce and Education at IBM driving growth in IBM's high priority and key growth initiatives. Across these business units, Harriet is helping usher in a new era of cognitive business, helping "clients unlock value in new insights" from the massive amount of data they generate each day.

Previously she led the successful global transformation and rebranding of the Thomas Cook Group. Before joining Thomas Cook, Harriet was held a number of strategic positions such as CEO of FTSE 250 company Premier Farnell Plc from April 2006 to July 2012.

Harriet is a non‑executive director of FTSE 100 BAE Systems plc, a developer of defence and aerospace systems, with sales of 18.2 billion in 2013.

Harriet has also served two parliamentary terms as a member of the U.K. Prime Minister's Business Advisory Group, and is a founder of the not-for-profit, One-Voice Organisation.

Harriet has a Degree in Medieval History from London University (Kings College).

Rusty Warner
Forrester Research Principal Analyst

Rusty serves B2C Marketing Professionals. His research focuses on marketing technologies, including customer analytics, cross-channel campaign management, enterprise marketing platforms, real-time interaction management, and digital customer experience delivery. Rusty helps organizations ensure that marketing technology investments are aligned with strategies to meet shifting customer expectations and support the BT agenda – technologies, systems, and processes to win, serve, and retain customers.

Rusty has more than 25 years' industry experience. Before joining Forrester, Rusty was senior vice president of marketing for SDL's Campaign Management and Analytics Division (formerly Alterian). Prior to SDL, Rusty was with NCR and Teradata for 22 years in both the US and Europe. He also has extensive global consulting and sales support experience based on customer engagements in 35 countries, with particular emphasis on EMEA.

Jay Henderson
Director, IBM Marketing Cloud

Jay leads the IBM Marketing Cloud. He is an expert in cross-channel marketing, customer analytics, digital analytics, and marketing technology. Jay came to IBM through its acquisition of Unica, and has also worked for companies such as SPSS, NetGenesis, and ClearForest. Henderson holds degrees from MIT's Sloan School of Management and La Sorbonne (Paris IV).

Jeremy Waite
Strategic Marketing Evangelist

Jeremy is an evangelist for IBM Marketing Cloud, where he talks about marketing trends and how cognitive systems like IBM's Watson will revolutionise the future of commerce. Jeremy has been voted the most influential person on twitter for #BigData and one of the top 30 digital marketers globally. In previous roles he has been the Head of Strategy for Salesforce Marketing Cloud and the Head of Social Strategy for Adobe Marketing Cloud. Jeremy is currently writing UBERNOMICS ~ the story of the world's fastest growing tech company.

You can contact Jeremy on Twitter @JeremyWaite where you can ask him if he really did used to be a giraffe keeper.