Analytics

Understand and Report
on Customer Behavior

Measure and Improve Marketing Performance

Maximize performance with the right set of reporting and analytical capabilities and impact how fast and accurately you can take decisions to fine-tune your marketing approach or discover best practices to replicate success.

 

Access Relevant Reporting

Consolidate first and third party data (owned, earned, paid, digital and offline, cloud and on-premise) across the organization to customize reporting views that suits your needs.

Monitor Marketing Performance

Diagnose issues and success factors in near real-time by tracking performance progress versus goals as well as internal and external benchmarks.

Take Action

Create new statistical and analytical observations and insights to optimize your marketing programs and improve your performance on-the-fly.

10 Tips for Retail Marketing Success

Looking for new ways to boost sales and engagement? In this tip sheet, we present 10 ideas — ranging from mobile apps and messaging strategies to databases and deliverability – that can help fuel your retail success.

Highlights

Performance Snapshots

Access quick views to critical performance data in the context of goals, benchmarks and projections. Performance snapshots will allow you to quickly monitor how programs are working so you can detect and explore deeper on the areas that require attention.

Workspaces

Track how your marketing activities are performing through pre-defined sets of visualizations. Click or tap to go deeper into the data and search further detail by campaign, program, marketing tactics, date, audience segment, database, channel and more.

Reporting Library

Pre-built and customizable templates save time spent on creating and updating reports to share across the organization and show progress, assess productive areas and accelerate decision making.

Excel Add-In

Easily review and manipulate real-time campaign metrics without having to install any applications. View databases, queries, relational tables and other contact source information side-by-side.