Budgeting and Planning
Achieve Better Budgeting,
Planning and ROI
Better Understand Your Investments and Returns
IBM Marketing Cloud Budgeting and Planning powered by Allocadia offers powerful budgeting, planning and analytics that connect to your marketing, CRM and Finance systems. Learn more.
Collaborate on Plans
Create and share plans to align corporate strategy, forecast return on investment and predict revenue impact
Create and Manage Budgets
Build and manage global budgets in any currency without cumbersome, disconnected spreadsheets
Visualize and analyze spend by connecting budgets to CRM, finance and marketing data
The New CMO Guide: A Handbook for Marketing Leaders
For new marketing leaders the first months are critical, as many organizations expect you to do it all – immediately. By using the framework detailed in this ebook, you’ll position yourself to build a fantastic team and hit your most audacious goals.
Make your organization’s marketing planning process more efficient and strategic. Create, collaborate and share marketing plans that align with your company’s priorities. Forecast the ROI from your plans and predict their revenue impact.
Gain complete visibility into marketing performance. IBM Marketing Cloud Budgeting and Planning integrates with CRM, finance and marketing technology systems and offers powerful analytics, so CMOs can get quick and accurate insights into any aspect of marketing - from plans all the way through to revenue.
Bring your marketing budgets into the cloud. Marketing teams of any size can collaborate to create and manage global budgets in any currency without unwieldy, error-prone spreadsheets. Take the pain out of daily marketing spend management.