IBM Digital Marketing University


Thursday, March 31

The Westin Michigan Avenue

909 N. Michigan Avenue
Chicago, IL 60611
Enroll Today

Join Us for IBM Digital Marketing University 2016!

Unlock New Ways to Deliver Exceptional Customer Experiences
Your customers increasingly expect you to deliver just the right experience at just the right moment, yet only 22 percent of customers say the average business understands them. How can you deliver the real-time, individualized interactions your customers and prospects crave when you barely have enough time to manage your current campaigns?

In this free half-day deep dive into all aspects of digital marketing, we'll show you how you can efficiently transform your marketing approach, unlock opportunities for stronger engagement, and create unbreakable bonds with your customers.

Why Attend?

Learn from Real-World Examples:
Get a front row seat as marketers at the top of their industries share their key ingredients for success.

Increase Technological Know-How:
See how you can create a seamless, engaging brand experience across multiple channels, including mobile, Web, email, social and even offline.

Drive Deeper Engagement with Contacts:
Discover new digital marketing tactics and build a framework to help you understand, learn, reason and respond to customers and prospects in real time.

Shift Your Marketing Approach:
Understand the changes taking place, the impact of cognitive computing and other innovations, and how your organization might best pivot to unlock today’s exciting possibilities.


9 - 10 a.m. Registration and Breakfast
10 - 10:15 a.m. Welcome
10:15 - 11 a.m. Cognitive, Cross-Channel & Customer-Centric: 5 Ideas to Impact Your Marketing Approach
11 a.m. - 12 p.m. Digital Marketing: It's About Evolution, Not Revolution
12 - 1 p.m. Lunch
1 - 1:30 p.m. Enhancing the Buyer Journey: The IBM Marketing Cloud Experience
1:30 - 2:30 p.m. Pulling It All Together: Digital Marketing in Action
2:30 - 3:30 p.m. Network

Cognitive, Cross-Channel & Customer-Centric: 5 Ideas to Impact Your Marketing Approach
Today's buyers want the right content to fall into place at just the right time and via exactly the right channel, but only 21 percent say the marketing messages they receive are "usually relevant." So, how can you better understand the buying process and the changes taking place in the marketing landscape? From cognitive computing to connected customer experiences, learn about the key trends shaping digital marketing today and how your organization should pivot to succeed given these shifts.

Digital Marketing: It's About Evolution, Not Revolution
In today's digital marketing landscape, you have to be able to keep up with the latest developments or get left behind. But with barely enough resources to manage your current campaigns, how do you incorporate needed improvements, let alone implement new tactics? In this presentation, we'll show how you can increase engagement while building a framework to grow sophistication over time. Topics include email and campaign, mobile and social, scoring and CRM integration, and data collection and management.

Enhancing the Buyer Journey: The IBM Marketing Cloud Experience
With buyer sophistication growing daily, marketers need to deliver increasingly smarter strategies and campaigns. Are you taking the time to measure how your efforts are working and think about how you might enhance your efforts, or do you find yourself quickly moving from one campaign to the next? In this session we'll show how the IBM Marketing Cloud can help marketers create a seamless, engaging, and comprehensive brand experience across multiple channels including Web, mobile, social, and even offline.

Pulling It All Together: Digital Marketing in Action
Making progress with digital marketing takes a solid plan, commitment from the top and a willingness to change. In this session we’ll share case studies from several marketing organizations who overcame the typical challenges companies face and have risen to the top. You’ll get a front row seat to learn how they made it happen and discover their key ingredients for success.


Jodi Wearn
Product Marketing Director
IBM Marketing Cloud

Tim Blanchard
Team Lead Global Sales Engineering
IBM Marketing Cloud

Ellen Valentine
Strategic Marketing Evangelist
IBM Marketing Cloud

Tim Oakhill
Worldwide SME, IBM Software Sales
IBM Commerce


IBM Digital Marketing University 2016 Global Tour

Belo Horizonte

Kuala Lumpur
Los Angeles
Mexico City

New York
Rio de Janeiro
San Francisco
São Paulo

Tel Aviv
Washington D.C.