Email Marketing

Easily Create, Edit and
Send Highly Relevant Emails

Deliver a Better Customer Experience

IBM Marketing Cloud helps marketing organizations develop industry-leading email campaigns that deliver relevant and timely communications based on online and offline behaviors. Check out these benefits:


Get More Personal

Send incredibly personal, relevant and timely messages that incorporate customers’ preferences and recent behaviors

Respond in Real Time

Trigger communications in real time and at the right time based on customers’ profile attributes or their behaviors

Deliver a Seamless Multichannel Experience

Integrate email with Web, social, mobile and offline channels to offer a seamless customer experience

2016 Email Marketing Metrics Benchmark Study

Looking to improve email performance, but unsure how you compare to your peers? Discover how you measure up across more than 15 open, click-through and list churn metrics, plus get tips for improving your email campaigns.


Email Creation and Testing

Our intuitive, Web-based editor enables you to easily build, test and refine email communications. Point-and-click access to link tracking and testing, personalization, dynamic content and transactional emails ensure every communication is personalized to customers or prospects.

Multichannel Campaign Automation

Easily formulate marketing campaigns that integrate email, mobile, social and Web — ranging from simple drip strategies to those with complex, multiple touch points — through a visual campaign builder that leverages prospect and customer behaviors.

Industry-leading Innovations

Benefit from groundbreaking marketing innovations such as Send Time Optimization, which delivers email messages at the exact time your customers are most likely to be in their inboxes, and email Snooze, which helps reduce opt-out rates by giving recipients the option to temporarily stop receiving email communications from you instead of unsubscribing.

Deliverability Expertise

We understand that your emails have to be delivered. Period. Our email experts work with your team to establish best practices, monitor your campaigns, and configure your account to optimize email deliverability.