Easily Create, Edit and
Send Highly Relevant Emails
Deliver a Better Customer Experience
IBM Marketing Cloud helps marketing organizations develop industry-leading email campaigns that deliver relevant and timely communications based on online and offline behaviors. Check out these benefits:
Get More Personal
Send incredibly personal, relevant and timely messages that incorporate customers’ preferences and recent behaviors
Respond in Real Time
Trigger communications in real time and at the right time based on customers’ profile attributes or their behaviors
Deliver a Seamless Multichannel Experience
Integrate email with Web, social, mobile and offline channels to offer a seamless customer experience
2016 Email Marketing Metrics Benchmark Study
Looking to improve email performance, but unsure how you compare to your peers? Discover how you measure up across more than 15 open, click-through and list churn metrics, plus get tips for improving your email campaigns.
Email Creation and Testing
Our intuitive, Web-based editor enables you to easily build, test and refine email communications. Point-and-click access to link tracking and testing, personalization, dynamic content and transactional emails ensure every communication is personalized to customers or prospects.
Multichannel Campaign Automation
Easily formulate marketing campaigns that integrate email, mobile, social and Web — ranging from simple drip strategies to those with complex, multiple touch points — through a visual campaign builder that leverages prospect and customer behaviors.
Benefit from groundbreaking marketing innovations such as Send Time Optimization, which delivers email messages at the exact time your customers are most likely to be in their inboxes, and email Snooze, which helps reduce opt-out rates by giving recipients the option to temporarily stop receiving email communications from you instead of unsubscribing.
We understand that your emails have to be delivered. Period. Our email experts work with your team to establish best practices, monitor your campaigns, and configure your account to optimize email deliverability.