Deliver Dynamic Recommendations Across Digital Campaigns
Deliver the personalized and engaging experience your customers have come to expect through features that allow you to understand, capture and optimally respond to their preferences and behaviors. Check out these benefits:
Get Your Messages Read
Deliver your messages to the inbox when they are most likely to be opened
Optimize Your Content
Provide highly relevant content in real time
Let the Customer Drive the Conversation
Capture and leverage behaviors to deliver content in the context of the customer journey
Creating Real-Time Marketing Campaigns Around Every Behavior
Buyers are tired of irrelevant marketing, but most companies aren't capturing cross-channel buyer behaviors and using them to trigger personalized messaging. Download our white paper and learn how combining a unified database with an interaction engine enables you to deliver individualized communications.
Insert product recommendations or other content into your messages in real time based on contact site activity, purchase history or other attributes.
Tailor content based on customer actions to maximize relevance and engagement.
Send Time Optimization
Automate delivery of your message at the exact time (day/hour) that each customer is most likely to be in his or her inbox.
Capture contact Web activity and interests and use that data to score, segment and target communications to them based on that activity.