Social Audiences

Drive Sales Through Social

Social success can be simple and cost-effective

In today's multi-channel marketing world, the term "be where your customers are" takes on a whole new meaning. With roughly 2.2 Billion social media users worldwide, chances are that's where your customers and prospects are. Savvy marketers are realizing that the combination of email + social advertising is more powerful than the sum of the parts. As a result, social media advertising is quickly emerging as a key investment area for marketers who are looking to extend brand reach and recognition.

By 2017, roughly
of digital ad spend will go toward
paid social media
Facebook owned
of the social network ad market in 2014
In 2015,
Instagram boasted
400 million
active monthly users
In April 2016,
Twitter grew to
320 million
active monthly users

–, April 2015

Social Audiences offers marketing teams a single tool to manage the entire paid social media process.

Social media advertising offers brands the opportunity to significantly increase brand awareness by getting your message in front of users who might not otherwise have the opportunity to interact with your brand. But how do you take advantage of the opportunity that this channel represents in a cost effective way and without impacting your already limited time and resources? In one simple interface you can:

Client Testimonials

increase in live event ticket sales compared to last year using Facebook ads without Social Audiences.

Allowed us to reach customers that were not responding on other channels.
–Melbourne Spring Fashion Week
decrease in cost per click (CPC) for ads that utilize audiences defined with IBM's Social Audiences compared to standard boosted posts.

Tool was easy to use so it streamlined my process.
decrease in time needed to manage and export targeted ads per user.

Social Audiences was highly cost effective for us.

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